We the management and staff of HAKA NZ Ltd acknowledge the significance of using the Maori word HAKA as our company and trading name. We understand and appreciate the Maori values associated with the word HAKA and that it belongs to the Maori people of New Zealand. Respecting this We will not compromise, abuse or exploit the word HAKA.
We will promote TE REO MAORI through merchandise labelling. We will support MATAURANGA MAORI through scholarships. The interpretation below was given with their blessing by the local tangata whenua, Ngati Whatua.
The word HAKA sits within the realm of MATAURANGA MAORI meaning the corpus of Maori knowledge belonging to all Maori.
The word itself encapsulates:
Taha hinengaro Mental wellbeing
Taha tinana Physical wellbeing Action/Celebration/Challenge